Meet Our Client
This is a locally owned coffee shop in a very community-focused town. There was a lack of brand awareness as they had re-branded from a bar to a coffee shop. We planned to bring in a local Influencer who highlights food, beverage, and activities in the local area.
Here’s what happened:
Before
The previous month
Reach: 6639 accounts
Impressions: 25,414 views
Accounts Engaged: 191
New Followers: 41
Profile Visits: 775
**23.7% of this data was gathered from paid ads
Starting Point
time to make some waves!
Before contacting the influencer we sat down to figure out the messaging & purpose of this promotion. We chose: “We are looking to promote us as the Downtown Cornelius’ go to boutique coffee shop that features bakery items from a local bakery, hemp infused coffee & teas, wake & bake specials, family & dog friendly atmosphere, and supplied by a local roaster.”
After
Our Progress
The month we promoted
Reach: 10,727 accounts
Impressions: 32,329 views
Accounts Engaged: 384
New Followers: 174
Profile Visits: 1026
**zero data came from paid ads.
The Takeaway
By focusing on our messaging previous to reaching out to an influencer, allowed us to:
1. Choose the right Influencer for the job
2. Put out a message with thought & meaning
3. Reach the correct audience
4. Spark genuine thoughts & conversation
5. Promote our brand identity correctly so that the new followers would be legit community members who align with our brand